{"id":513,"date":"2026-07-21T06:00:00","date_gmt":"2026-07-21T09:00:00","guid":{"rendered":"https:\/\/jgtvpodcast.com\/?p=513"},"modified":"2026-07-19T13:12:56","modified_gmt":"2026-07-19T16:12:56","slug":"empreendedores-desperdicam-potencial-da-inteligencia-artificial","status":"publish","type":"post","link":"https:\/\/jgtvpodcast.com\/?p=513","title":{"rendered":"Empreendedores desperdi\u00e7am potencial da intelig\u00eancia artificial"},"content":{"rendered":"\n

A intelig\u00eancia artificial j\u00e1 deixou de ser uma tend\u00eancia distante e passou a fazer parte do cotidiano dos neg\u00f3cios. Ainda assim, a maioria dos empreendedores<\/a><\/strong> brasileiros admite que est\u00e1 longe de aproveitar tudo o que a tecnologia pode oferecer.<\/p>\n\n\n\n

Uma pesquisa realizada pela Loggi, em parceria com a Opinion Box, mostra que 86% dos empreendedores reconhecem que n\u00e3o utilizam todo o potencial da intelig\u00eancia artificial em suas empresas. O dado evidencia que a ado\u00e7\u00e3o da tecnologia avan\u00e7a, mas ainda enfrenta barreiras relacionadas ao conhecimento, \u00e0 capacita\u00e7\u00e3o e \u00e0 aplica\u00e7\u00e3o estrat\u00e9gica das ferramentas dispon\u00edveis.<\/p>\n\n\n\n

Intelig\u00eancia artificial nos pequenos neg\u00f3cios<\/h2>\n\n\n\n

Os resultados do levantamento indicam que a intelig\u00eancia artificial est\u00e1 cada vez mais presente<\/a><\/strong> na opera\u00e7\u00e3o das empresas, especialmente no com\u00e9rcio eletr\u00f4nico. O uso da tecnologia ocorre, principalmente, em tarefas ligadas \u00e0 cria\u00e7\u00e3o de conte\u00fado, atendimento ao cliente, produtividade e automa\u00e7\u00e3o de processos.<\/p>\n\n\n\n

No entanto, em muitos casos, sua utiliza\u00e7\u00e3o permanece restrita a fun\u00e7\u00f5es pontuais. A pesquisa aponta que os empreendedores ainda n\u00e3o conseguem transformar a IA em uma ferramenta capaz de gerar ganhos mais amplos em efici\u00eancia operacional, crescimento e inova\u00e7\u00e3o.<\/p>\n\n\n\n

Falta de conhecimento \u00e9 o principal desafio<\/h2>\n\n\n\n

Embora exista interesse crescente pela intelig\u00eancia artificial, a pesquisa revela que a maturidade digital<\/a><\/strong> das empresas ainda \u00e9 limitada. Entre os obst\u00e1culos apontados pelos empreendedores est\u00e3o as preocupa\u00e7\u00f5es relacionadas \u00e0 seguran\u00e7a dos dados, a falta de conhecimento pr\u00e1tico sobre como utilizar as ferramentas dispon\u00edveis e a dificuldade em encontrar tempo para aprender novas compet\u00eancias.<\/p>\n\n\n\n

O estudo identificou que 37% dos entrevistados demonstram preocupa\u00e7\u00e3o com a seguran\u00e7a das informa\u00e7\u00f5es, enquanto 33% afirmam enfrentar dificuldades para compreender as aplica\u00e7\u00f5es pr\u00e1ticas da IA em seus neg\u00f3cios. Outros 27% citam a falta de tempo para capacita\u00e7\u00e3o como um dos principais entraves para ampliar o uso da tecnologia.<\/p>\n\n\n\n

IA pode ampliar a competitividade das empresas<\/h2>\n\n\n\n

A intelig\u00eancia artificial tem potencial para impactar diversas \u00e1reas das organiza\u00e7\u00f5es, indo muito al\u00e9m da automa\u00e7\u00e3o de tarefas repetitivas. Ferramentas baseadas em IA podem contribuir para an\u00e1lises de mercado<\/a><\/strong>, personaliza\u00e7\u00e3o da experi\u00eancia do cliente, otimiza\u00e7\u00e3o log\u00edstica, planejamento estrat\u00e9gico e melhoria dos processos internos.<\/p>\n\n\n\n

Especialistas destacam que o maior desafio atual n\u00e3o \u00e9 mais o acesso \u00e0 tecnologia, mas a capacidade das empresas de incorpor\u00e1-la de maneira estrat\u00e9gica ao modelo de neg\u00f3cios.<\/p>\n\n\n\n

Nesse cen\u00e1rio, a diferen\u00e7a competitiva tende a estar menos relacionada ao simples uso da intelig\u00eancia artificial e mais \u00e0 habilidade de transformar dados e automa\u00e7\u00e3o em decis\u00f5es mais eficientes e oportunidades de crescimento.<\/p>\n\n\n\n

Capacita\u00e7\u00e3o ser\u00e1 decisiva<\/h2>\n\n\n\n

Os resultados da pesquisa sugerem que a pr\u00f3xima etapa da transforma\u00e7\u00e3o digital dos pequenos neg\u00f3cios passa pela capacita\u00e7\u00e3o dos empreendedores. O interesse pela tecnologia j\u00e1 existe, mas a falta de conhecimento t\u00e9cnico e estrat\u00e9gico ainda limita os benef\u00edcios que poderiam ser obtidos com sua utiliza\u00e7\u00e3o.<\/p>\n\n\n\n

\u00c0 medida que a intelig\u00eancia artificial se torna mais acess\u00edvel e integrada \u00e0s plataformas digitais, a tend\u00eancia \u00e9 que os neg\u00f3cios que investirem em aprendizado e adapta\u00e7\u00e3o consigam explorar novas oportunidades de produtividade e inova\u00e7\u00e3o<\/a><\/strong>.<\/p>\n\n\n\n

Mais do que utilizar ferramentas automatizadas, o desafio para os pr\u00f3ximos anos ser\u00e1 compreender como a intelig\u00eancia artificial pode contribuir efetivamente para a evolu\u00e7\u00e3o das empresas.<\/p>\n","protected":false},"excerpt":{"rendered":"

O empreendedorismo digital aumentou, mas pesquisa revela que 86% dos empreendedores n\u00e3o utilizam todo o potencial da IA nos neg\u00f3cios.<\/p>\n","protected":false},"author":1,"featured_media":523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[148,14,147,149,7,150],"class_list":["post-513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreendedorismo","tag-e-commerce","tag-empreendedorismo","tag-empreendedorismo-digital","tag-inovacao-nos-negocios","tag-inteligencia-artificial","tag-transformacao-digital"],"yoast_head":"\nEmpreendedores desperdi\u00e7am potencial da intelig\u00eancia artificial<\/title>\n<meta name=\"description\" content=\"O empreendedorismo digital aumentou, mas pesquisa revela que 86% dos empreendedores n\u00e3o utilizam todo o potencial da IA nos neg\u00f3cios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jgtv-programas-e-noticias.builderallwppro.com\/?p=513\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Empreendedores desperdi\u00e7am potencial da intelig\u00eancia artificial\" \/>\n<meta property=\"og:description\" content=\"O empreendedorismo digital aumentou, mas pesquisa revela que 86% dos empreendedores n\u00e3o utilizam todo o potencial da IA nos neg\u00f3cios.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jgtv-programas-e-noticias.builderallwppro.com\/?p=513\" \/>\n<meta property=\"og:site_name\" content=\"JGTV - 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